Who we are

The idea of bringing theater techniques and companies together on the physical and business stage was the inspiration and passion that Cordula Beelitz-Frank and Carl Philip von Maldeghem developed in 2002 into their brilliant training concept “management-by-shakespeare” (mbys).

The company’s name was influenced, in particular, by Shakespeare’s works which mainly focus on personality development and leadership qualities. These ideas still form the framework for mbys concepts today.

Right from day one, we could see and feel the enthusiasm and excitement that mbys training sessions generated among executives. The concept of working with experienced actors on real stages while training one’s personality to be able to act and lead more strongly by truly showing and emphasizing one’s own authenticity is exciting and powerful. This experience has made the mbys program unique from the very beginning.

The company “management-by-shakespeare” was founded in 2009 and grew out of a training concept which had its home at the “Altes Schauspielhaus” (The Old Theater) in Stuttgart, Germany.  In the meantime, mbys has grown into a flourishing business bookable both in Germany and abroad. Our network of stages and experienced actor-trainers is large and reaches far beyond Germany’s borders.

At the beginning of 2023, the two mbys founders withdrew from operational business and entrusted management-by-shakespeare to me: “Sabine Benken has tremendous experience in organizational and company development with expertise in event management and corporate communications. She is therefore ideally placed to lead management-by-shakespeare into the future”, according to the company founders.

Whether  you need individual or group in-house business coaching or training or a meaningful addition to your company’s (leadership) events, we can create and devlop on-demand, customized training courses and programs for you. These programs always have a clear and relevant connection to your employees‘ everyday working lives. We focus on helping them to reach their personal and professional goals. This is what mbys has embodied for more than 20 years. And that’s what I also stand for with my name.

Sincerely yours,

Sabine Benken

Sabine Benken
Owner management-by-shakespeare
Creative Consultant


Prof. Cordula Beelitz-Frank
Creative Consultant, Professor for Management in Culture, Founder of management-by-shakespeare

Dr. Carl Philip von Maldeghem
Keynotespeaker and Trainer,
General Manager Salzburg State Theatre,
Stage director, PhD in Law
Founder of management-by-shakespeare

Training Team

Annette Bauer
Certified Personal Trainer,
Fight Director for Screen and Specialist Trainer for Stage Combat

Beatrix Doderer
Certified Actress, Professional Speaker, Media Presenter
Specialist Trainer for Speech, Voice and Body Language

Volker Helfrich
Certified Actor (Stage an Screen),
Moderator, Radio Speaker,
Specialist Trainer for Speech, Voice, Language and Performance ,
Intercultural Training, Teamspirit, Trainings in English, Mandarin and French Language

Andreas Klaue
Certified Actor, Pantomime, Comedian, Specialist Trainer for Performance, Teamtime,
Personal Coach, Media Training

Matthias Kress
Certified Actor, Certified Coach, Film Producer, Specialist Trainer for Performance and Leadership, Intercultural Training, International Trainings in German and English

Dirk Leopold
Business Graduate, Certified Personal
Trainer, Fight Director, Specialist Trainer
for Communication, Stage Combat,
Storytelling, International trainings
in French

Stefan Roschy
Actor, Theatre Educator and Coach, Specialist Trainer for Performance and Team Time

Anna Soibert
Certified Actress (London, Moskau), Certified Combatt Trainer, different Acting Jobs at Theater and Film,
Lecturer for Stage Combat (Stage and Screen), Musician (Violine and Vocals), International Trainings in English and Russian

Susanne Theil
Certified Actress, different Acting Jobs, Specialist Trainer for Speech, Voice and Body Language

Claudia Wiedemer
Actress (Screen & Stage), Specialist Trainer for Speech, Voice and Body Language, Coach for Presence and Performance and Improvisation, International Trainings in English

Guest Trainers

Proschat Madani
Actress for Screen and Stage, Writer, Certified Coach, Specialist Trainer for Performance, Story-telling

Verena Rendtorff
Actress, Professional speaker, Voice-over-artist Performer and Choreographer Specialist trainer for Performance, Speech and Body Language

Andreas Fladvad-Geier
Master of Theatre Arts, Artistic
Management Mozarteum Salzburg
Stage Director Specialist Trainer
for Team time and Mentoring